
Business Coach for First-time & Early Stage Entrepreneurs
You started your business to build something real. Let's make sure it actually works.
I help first-time and early-stage entrepreneurs build a solid foundation, the strategy, the structure, and the mindset to stop second-guessing and start gaining real traction.


Alex Murray
Certified Coach with Jay Shetty Certification School

Unleash You Coaching
Hi, I'm Alex Murray and I know exactly what it feels like to bet on yourself and then wonder if you have what it takes and if it's all going to work out in your favor.
After 10 years in corporate, I walked away, launched my own business, and knew that having the idea isn't the hard part. The hard part is building the foundation, making the right decisions early, and getting out of your own head long enough to actually execute.
That's exactly what I help my clients do.
Ready to stop spinning and start building?
Your first step is a free 30-minute discovery call. We'll talk about where you are, where you want to go, and whether we're the right fit to get you there.
Book a One-Hour Strategy Session Today!
What Sets Me Apart
As a Coach
I work with you, not at you
Most coaches hand you a generic framework and tell you to follow it. I don't. I believe you already have more answers than you think, and my job is to ask the questions that help you find them and build the confidence to act on them.
I've been where you are
I spent over a decade in corporate before making the leap into entrepreneurship. I'm a Jay Shetty certified coach, accredited by the Association for Coaching, with additional certifications in career, ADHD, and group coaching. But more than credentials, I've navigated the exact transition my clients are in right now. I know what the fear feels like and I know what it takes to move through it.
In-person or Online
Based in Denton, Texas. Available in person locally or via Zoom anywhere.
Evening & Weekend Coaching Available
I have evening and weekend coaching hours available.
Testimonials From My Clients!
“A life coach does for the rest of your life what a personal trainer does for your health and fitness.” – Elaine MacDonald

“I started working with Alex Murray at Unleash You Coaching to help me catch my bearings as I began navigating Denton's entrepreneurial ecosystem after moving my business here. I had never hired a business coach before. I found her to be diligent, punctual, validating, and compassionate, while still challenging my belief systems (which did need changing-- which was why I hired her!). She was truly curious about what *I* wanted to do with my business, rather than trying to steer me in whatever direction she thought I should go. Coaching with Alex gave me a strong foundation on which to proceed with my plans for my business. I highly recommend Alex and Unleash You Coaching.”
— Renèe, Denton, TX

“Unleash You is awesome! I’ve been seeing Alex as a coach for almost a year, and it’s so incredibly worth it. As a business person, she has helped me grow drastically and really retook my life. I can’t recommend her enough.”
— Ryan L., Denton, TX

“Alex is a kind, insightful, professional human and coach, and I am very grateful for working with her. She has helped me gain confidence in myself and my own abilities as we worked on the goal of combating work imposter syndrome. I had so many epiphany moments in our sessions that not just moved me forward, but also helped me heal in areas I didn't realize were still holding me back. Alex's intuition and good-nature make her a coach that you know truly cares, and I have felt supported throughout the process with her, with work completed that will stand to me through the next phase of my life. I look forward to her coaching in the future, and cannot recommend her enough.”
— Lauren D., Dublin, Ireland

“I had been feeling stuck in life for the past year, but Alex really helped me realize that through a series of small actions and goals, I could be where I wanted to be. She made what felt like attempting to climb Mt Everest into climbing a molehill. She brought so much value to my day-to-day life and provided many useful tools to help me reach my goals!”
— Tommy G., San Antonio, TX

“Alex is an amazing life coach that will deeply listen to what you are going through and guide you to where you want to go. Her questions, insights, and coaching process has been very helpful to me, and I recommend her to anyone who is considering a life coach. Thank you Alex.”
— Mark. P., Tusan, AZ

“Alex has been absolutely wonderful in helping me to fulfill my goals and has helped me build my positivity and confidence! I can’t wait to continue working with her!”
— Dani R., Mansfield, TX
207 W. Hickory St., Suite 103, Denton, Texas 76201





